Viyo Veterinary – Getting Pets Back in Shape Was Never This Easy

Viyo Veterinary, developed by VETS for VETS, is the first product ever that provides cats and dogs with all essential nutrients in just one highly palatable drink. Market research in the US and Europe shows that it facilitates Fluent Recuperation in no less then 9 indications and can help 43% of all patients get back in shape fast. This exceptional product will soon be available in the USA.

8 years of research and development at the Viyo Laboratories have resulted in the unique composition of the tastiest, 100% natural, low calorie drink that stimulates water intake and that contains all essential nutrients, namely vitamins, minerals, fatty acids and amino acids such as Omega 6/3 and prebiotic fibres. Thanks to its unique liquid formulation, it guarantees an easy intake and consequently improves the uptake of all essential nutrients in the body. The combination of all these characteristics facilitate a fluent recuperation process for all cats and dogs.

Viyo Veterinary is a strong new product that meets the highest palatability standards, a conclusion that was confirmed after a study executed by the world’s renown University of Ghent. Not less than 85% of cats and 95% of dogs take up the product, which are exceptional results.

The successful launch in several European countries and most recently in Japan, proves that Viyo is used for 9 indications, representing 43% of all patients that visit veterinarian practices:

1. Pets that refuse to eat after surgery.
2. During the recuperation period pets have difficulties to start drinking or eating.
3. Pets that refuse to eat therapeutic diets.
4. When drugs are difficult to administer.
5. Pets that don’t drink enough and consequently risk to suffer from urinary stones.
6. When antibiotics cause gastro-intestinal disorders.
7. Products that support skin and coat are seldom complete nor palatable.
8. Newborns need extra support more than any other pet.
9. Weakened animals that need a health boost.

In June 2009, Viyo International, the company behind Viyo Veterinary, started a test case in collaboration with 12 veterinarian clinics in the Miami area. These clinics are all using Viyo Veterinary and results from these tests confirm that Viyo Veterinary has a very high relevancy and potential.

The case study showed that 80% of all vets are interested in using Viyo Veterinary for their clients. The research also showed that no less than 43% of all their patients could benefit from Viyo Veterinary’s revolutionary formula.

Viyo Veterinary is showing great potential in an increasing market: the pet industry grew more than 8,5% since 2008 and anticipates nearly 6,2% growth again this year.

Animal Health Products and Veterinary Market (Developing Veterinary Drugs and Biologics)

Veterinary medicine is a multi-billion dollar market. In the United States, there are an estimated 150 million dogs and cats. In recent years, an increasing number of biomedical companies (biotech, pharmaceutical, biopharmaceutical, medical device, and diagnostic) have initiated efforts to advance their technologies and/or services into the animal health market. This serves two primary purposes, being to generate revenue and often obtain valuable data capture.

Misconceptions:

The process is simple. The process to get a veterinary product approved is not simple, and often requires years of work to obtain the necessary data to obtain an approval and support the product in the market.

The process is cheap. The costs do develop veterinary drugs or biologics is not cheap, and can range from several hundred thousand dollars to tens of millions, depending on the species, disease, etc.

The Food and Drug Administration (FDA) regulates all animal products: The FDA-Center for Veterinary Medicine regulates drugs. However, the United States Department of Agriculture (USDA) – Center for Veterinary Biologics regulates diagnostics, vaccines, immune based products (immune modulators and immune stimulants), and immunoglobulin products. In addition, the Environmental Protection Agency (EPA) regulates topical ectoparasitic products like topical flea and tick control.

How to Develop and Animal Health Product:

We advise seeking an expert in the field. Far too often, someone tries to develop a product for veterinary medicine only to find out they did not have the expertise or understanding (regulatory, market, etc.) to effectively develop the product. There are several consulting groups that can advise on how to develop veterinary products or those for the pet market. Some consultants may limit their services to regulatory affairs, while others may focus more on clinical trials or marketing. Finding a group which satisfies your needs is important.

What are the Biggest Markets:

This is often hard to define. Companion animals (dogs, cats, horses) often represent the largest spending per species per visit. Livestock (cattle, swine, poultry) represent the largest volume but the economic pressures are often far greater per animal. Minor species (ferrets, rabbits, etc) is a growing market, and the FDA has recently enacted the Minor Use Minor Species Act (MUMS Act) to facilitate the develop of drugs for these species.

How to get Started:

1. Define the regulatory path: The first step is to understand which regulatory agency will oversee the development of the technology or service. Once this is defined, it will set the foundation for the necessary clinical trials, manufacturing, labeling, promotional materials, and other aspects that will define the product or service. If you are not certain of which group will have oversight of the regulations, you should consult with an expert to help define your regulatory strategy.

2. Define the clinical path: Next, determining which trials (GLP, GCP) in target species will be required to support label claims and the approval. Don’t assume that previous lab animal work or unapproved studies will support your approval process.

3. Define the market strategy and economics: After the regulatory path, clinical path, and timeline are estimated, it is very important to understand the economics of the market you are proposing to go into. The concept that pet owners will spend anything on their pets is a huge mistake. There is a limit, as with any market, on the cost of treatment. Constructing the financial justification will help avoid financial mistakes and raise the confidence that the project will meet financial metrics (ROI, NPV, etc.).

Why Online Ordering for Veterinary Wholesalers Is So Popular

These days European countries are making sure that they have proper legislation with regard to the way in which people look after their pets. Countries that did not have legislation for the welfare of animals have been forced to introduce legislation because of the European Convention for the Protection of Pet Animals.

Most people would love to take good care of their pets but the fact is that healthcare products for animals have become quite expensive just like healthcare products for humans. People are sometimes unable to pay for the medicines that their pets need. In such cases they would be much relived if their vets could provide them medication that is cheaper.

As a vet, one of the ways in which you can reduce the financial burden on pet owners is to opt for the veterinary wholesalers who procure the medicines and medical supplies from dealers who cut costs by accepting online orders. Online ordering for veterinary wholesalers has become quite popular because these dealers provide products at surprisingly low prices.

The main reason why online ordering for veterinary wholesalers is a great idea is that they do not have to turn away their customers for not being able to provide medicines that are not easy to procure. Since the big distributors stock almost all the medicines that are available in the market, you can get almost anything from them. They know that someone in some corner of the country will order each product, and thus, they can store all kinds of medicines and medical supplies.

Another reason why online ordering for veterinary wholesalers is popular is that it is remarkably hassle free. Online ordering enables people to concentrate on their own business instead of getting worried about whether they will indeed by able to procure a medicine that a vet has ordered or not. Vets expect the wholesalers to do the running around to get them the medicine that they think that a sick or injured animal needs.

In case you are interested in opting for an online dealer of veterinary medicines, you should go for a company that that uses the services of a good courier to distribute their products. Since medicines have to be handled carefully, it is important that a good carrier like FedEx is appointed.

One of the bests companies in this field is Amatheon.